Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Tuesday, November 11, 2008

Search Engine Optimization (SEO) and Ranking – Achieve more with less

Almost all Website owners have heard of Search Engine Optimization or SEO and those who are aware of what SEO can do for a website and online business, are totally immersed in getting their websites to rank on the first page of Google. There are billions of websites on the Internet and every website owner wishes dearly to see their website/page rank in SERPs (Search engine Results Page) for particular keywords/phrases, if not at the No.1 position, at least on the first page.

Most website owners read some ebooks and online material on SEO tactics and try to implement the methods and tactics themselves. Some do succeed with proper implementation of methods and regular and continuous SEO. But most of them fail due to the fact that they do not implement the methods and tactics properly or continuously. Many website owners, after continuous failure, and resulting frustration, hire or contract with a SEO/SEM company or SEO Freelancer and let the professionals do the job.

But does this really work. Organic SEO is not an exact science and there are no specific tried and tested methods and tactics that have been scientifically proved to work. The Google algorithm calculates millions of parameters for a website/page to assign PageRank and nobody is sure what these parameters are. Neither does Google inform the public about the methods and tactics that can be used for ranking and achieving Google PageRank.

Although Google does not inform the public about methods and tactics, it does have specific guidelines which can be followed to achieve the coveted Google PageRank and ranking in SERPs for keywords/phrases. There are many such guidelines, but one of the most important is to acquire Back links for the website. Back Links are links on other sites that lead to your website. But that does not mean that you have to acquire Back Links from any website. Google guidelines state that the number and quality of back links is important.

But you should also take care to see that the Back Links come from good, content rich, theme related (websites with content related to your website), higher PageRank websites, and not from bad neighborhoods like Adult sites, gambling, online pharmacies, etc, unless your site is related to Adult content, gambling, and online pharmacies. Acquiring thousands or even a hundred thousand Back Links from unrelated, low PageRank, or bad neighborhood sites does not help your website achieve PageRank. What is required are a few hundred good quality, high PageRank, thematic Back Links. Most website owners just concentrate on acquiring Back Links, no matter where they come from, the PageRank of the page with the Back Link, and improper anchor text and Link text.

Although acquiring theme-based back links from content rich sites is important, as is the PageRank of the page that has the Back Links, the number of links leading to your website/page is important too. Acquiring a few Back Links from content rich websites is not enough to achieve ranking for the website. Nobody knows for sure how many good quality Back Links will make a site rank in SERPs, and Google is not telling.

Therefore that leaves the website owner or SEO professional with just one option and that is to continuously work on acquiring thematic Back Links for the website/page until the desired PageRank and ranking for keywords is achieved. The reason for continuous SEO is that Google does not assign PageRank and ranking for keywords immediately and takes a month or two to assign new Back Links that have been found around the World Wide Web, to your website and in turn realign the PageRank. Google regularly assigns and deletes Back Links to your website/page. Therefore SEO should be a continuous process to increase Back Links, PageRank and ranking in SERPs. Besides the Quality and Quantity of the Back Links, the anchor text of the Back Link is important too.

For more information and SEO Specialist advice on acquiring PageRank and Quality One-Way
Back Links through Professional Article Writing and Article Submission, please visit the site.

Friday, October 31, 2008

Relation between Google PageRank and Back links

The PageRank of your website will govern the amount of traffic your website receives through the Google Search Engine. Many people are now struggling to obtain the elusive target of a high PageRank for their websites and facing a wall they cannot climb. The wall is of course, how to get the best Page Rank. Are Back Links the answer to this dilemma? If you work hard enough creating Back Links around the web will this have a direct positive impact on your website PageRank?

PageRank is a complicated method of determining how useful your website is to users based on a scale of 0 -10 (ten being the highest). Your PageRank will have an affect on how Google places your website when a user searches for related keywords. Naturally, the better your PageRank is, the higher your website placement will be and the ultimate goal is to appear top of the list when a potential customer searches for your keywords. Many people are now using BackLinks extensively in order to produce positive PageRank results. The results of Back Linking can vary depending on quantity, frequency and associated PageRank.

Back Links are created by having a link to your website on an external page. This means you need to get other people to link to your website. Unfortunately, this doesn't happen overnight and it takes a lot of work to create an extensive range of Back Links. The amount of Back Links Google can find that point to your website will tell Google how highly other people rate your website. The more Back Links you have out there, the higher your PageRank will be. Back Links are not the only factor for Page Ranking so you should ensure you develop further marketing and SEO methods for your website on top of an extensive Back Link building program. Things like Meta descriptions and SEO content will also determine how relevant your website is when a user searches for certain keywords.

There is no solid definition of how many Back Links you need to obtain a certain Page Rank. Because there are other factors it can be difficult to pin a PageRank down, some pages may have few Back Links and still have a high PageRank number. Regardless of this, a website with more Back Links generally tends to achieve a higher PageRank and as long as the Back Links are achieved properly, they can have a definite positive affect on your website PageRank. In addition to the overall quantity of your Back Links, your PageRank will depend on the increase of Back Links you achieve each month. It has been shown that a steady flow of Back Links created will help you to maintain your current PageRank. This means you will need to steadily and consistently provide Back Links to your website on external sites.

Your PageRank will also be affected by the quality of your Back Links. If a high ranking website links to you, Google will deem your website to be of importance and value to an already prominent website. This means you will get a terrific boost to your PageRank from every high quality Back Link. The way in which Google determines a website PageRank has long been an elusive piece of knowledge and the design of it has changed considerably over the years, however the basis of the system remains constant.

The quality of your Back Links can also have a negative impact on your PageRank. If the links are part of a "Bad Neighborhood" you can experience a drop in your PageRank because they feature a Back Link to your website. It’s not just a case of putting as many links out there as possible; you also need to consider where your links are going. Websites that use illegal means to achieve a PageRank such as hidden links, hidden content or excessive keywords will have a negative impact on themselves and those associated with them. If you remove any links to bad neighborhoods and successfully request webmasters to remove your links, your PageRank will be positively affected.

For more information and SEO Expert advice on acquiring PageRank and Quality One-Way Back Links through Writing Articles and Article Submission, please visit the site.